Monday March 23, 2015
If you haven’t noticed, personalized products, services and customized experiences are booming because people expect more for their money and their time. Take the gym, generally a nondescript space where people come in, work out and leave – a successful model for many chains across the country. But for those looking for something different, you’ll find intimate settings and studios popping up that have smaller, more focused classes with personal attention.
You can easily think of national brands such as Starbucks, Apple and Uber who have taken the customer experience and expectation to new levels. And it’s happening locally. Who would have thought an entire store would be dedicated to cupcakes? Sure, you can choose the no-frill grocery store kind but many find those that have been artfully handcrafted and beautifully displayed more appealing and a better experience. And the choices!
The idea that people want more and deserve better also applies to how they want to live. Charter Homes & Neighborhoods believes in creating special places with The Great American Neighborhood®, a platform created by Charter that delivers a place like no other which describes our newest neighborhood Arcona Crossroads.
Arcona Crossroads, located within Arcona in Mechanicsburg, will offer authentic, local amenities including restaurants and shops that are just a walk away. The proximity of these businesses to the homes offer convenience, but more importantly, it’s a way to connect with others.
"Small Business Saturday shouldn’t be a once a year promotional event, but rather an everyday opportunity to meet with friends, neighbors and local business owners alike," said Casi Babinchak, Manager of Real Estate for Charter Properties. "People aren’t looking to lock themselves away in stuffy communities.They are looking to be social within their neighborhoods and Arcona Crossroads will serve as the hub of activity and energy within Arcona."
Arcona has been created on the heels of Walden, a successful sought-after neighborhood of local businesses, townhomes and single family living also located in Mechanicsburg. Walden’s success has extended beyond central PA, being recognized as "Best Neighborhood in the Country" from the National Association of Homebuilders in 2013.
The businesses selected for Arcona Crossroads will be announced soon. For more information contact Babinchak at 717.327.0783.